Fitbit

Raves from customers

Fitbit proves small steps can add up to big change. Tracker users average 43% more steps each day, and lose an average of 13 lbs.

  • “My biggest goal is to have fitness be a routine part of my life. In my day-to-day life, I now can think about all the little things I can do to be more active in my day to day life. And once you do these little things, you can feel the difference. Fitbit Tracker becomes something you can’t do without.

    Brenda S. (pictured with Bert) Baltimore, MD
  • Being able to go back and look at my week on Fitbit.com motivates me. If I had a poor week, I can see I messed up on these two days, the information motivates me, and I want to change my habits.”

    Tom O. San Diego, CA
  • “I use [Fitbit] to get 10,000 steps per day in addition to my regular workouts. I really like that I can compare the calories I’ve burned with those that I’ve consumed and can see the difference. It’s very cool to see my charts online.”

    Candace P. Alpharetta, GA

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Media highlights

  • “The Fitbit is a pedometer on steroids.”

    FitSugar Read more
  • “I began using it two weeks ago and have yet to go a day without wearing it...One reason, no doubt, is that it’s so darned easy to use…”

    Health.com Read more
  • “This little gadget is like having a diet and fitness coach with you 24/7.”

    that's fit Read more
  • “I soon became obsessed with out-stepping myself.”

    Vogue Read more
  • “How much do I love this little $99 fitness gadget? Let me count the ways…”

    Glamour Read more
  • “This sleek little device fits in your pocket and tracks your every move.”

    Whole Living Read more
  • Martha Stewart: “Isn’t it amazing?”

  • Today Show: “It’s so easy.”

  • Tekzilla: “You feel good about yourself.”

  • Dr. Oz Show: “You can’t cheat yourself.”

  • Great Day Houston: “It does encourage you.”

  • 24 Hour Fitness: “Not all pedometers are the same.”

Awards & recognition

  • IDEA Gold

    Leisure & Recreation 2010
  • IDEA Silver

    Medical & Scientific Products 2010
  • Best Mobile
    Healthcare Device

    Mobile Health Expo 2010
  • About.com Reader’s Choice Awards

    2011
  • CES Best of Innovations

    Health & Wellness 2009
  • CES Innovations

    Design and Engineering Honoree 2009
  • ID Magazine

    Honorable Mention 2009
  • IDEA Finalist

    Medical 2009
  • IDEA Finalist

    Recreation 2009
  • TechCrunch50

    Runner-Up 2008
United States
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